Top 5 Social Apps Performance in Sweden Q3 2024

During the third quarter of 2024, the top social apps in Sweden exhibited varied performance in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the trends for these leading apps.

Threads saw a significant increase in weekly downloads, peaking in the last week of August at approximately 94K. The app maintained a steady climb in weekly active users, starting at around 173K in early July and reaching approximately 376K by the end of September.

Instagram experienced stable weekly revenue, averaging between $22K and $31K, with a peak in early September. Downloads remained consistent, fluctuating around the 9K to 11K range. Active users were robust, starting at 2.77M and showing slight variations throughout the quarter, ending at approximately 2.77M.

TikTok demonstrated substantial weekly revenue, reaching a high of roughly $428K in late August. Weekly downloads showed a gradual increase, growing from about 11K in early July to over 14K by the end of September. The app maintained a solid active user base, starting at 2.72M and ending the quarter with approximately 2.66M.

Facebook had steady weekly revenue, ranging from $8.7K to $16.4K. Weekly downloads remained relatively stable, hovering around 7K to 8.7K. Active users showed a slight decrease over the quarter, starting at approximately 2.30M and ending at 2.21M.

X experienced modest weekly revenue, peaking at about $8.9K in mid-August. The app's downloads saw a decline from around 4.9K to 3.9K by the end of the quarter. Active users also decreased slightly, starting from 670K and ending at approximately 611K.

These insights highlight the dynamic nature of social app usage in Sweden, with each app showing unique trends in user engagement and monetization. For a deeper dive into these metrics, more insights can be found at Sensor Tower.